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Unformatted text preview: e of particular concern or sensitivity (e.g. alcoholic
beverages, medicines, personal products etc.) are subject to more
4 TV Advertising Code – Chp. 1 stringent restrictions.
(c) Time of the day
The licensee’s responsibility for sensitive scheduling of advertisements
may reduce a risk of offence to the minimum. For example, at certain
times, parents will want to be confident that their children can watch
television unsupervised without the risk of being exposed to unsuitable
material. At other times, they can accept more challenging material
and can reasonably be expected to take greater control over their
children’s viewing. (d) Target audience
The provisions in the Code will differ according to the likely
composition of the audience to television advertising.
compliance of an advertisement with the Code will be assessed in
terms of its probable impact as a whole upon that particular audience
who are likely to be exposed to it. Special concern should be given to
the interests of children and young viewers. The restriction on the
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This document was uploaded on 03/29/2014.
- Spring '14