Unformatted text preview: rticular cause. Depiction of Patients
Advertisements should not show a patient receiving treatment or under the
influence of a drug or hypnotism. The appearance of a patient implying or testifying
to the cure of any condition is also not acceptable.
Description of Bodily Functions
Graphic or repellent descriptions of bodily functions or matters which are
generally considered not acceptable to a wide cross section of society are not allowed.
Derogatory Reference to Physical or Mental Affliction
No derogatory reference whether spoken or visual should be allowed for
advertising purposes to any physical or mental affliction or deformity. Any
21 TV Advertising Code – Chp. 6 reference to such infirmities must avoid bringing ridicule or offence to the sufferers or
No advertisement for a medical preparation or treatment may contain any
reference to a prize competition or promotional scheme such as gifts, premium offers
Claims Relating to Nutrition or Dietary Effects
Claims relating to nutrition or dietary effects of product...
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- Spring '14
- Advertising, tobacco advertising, TV Advertising, TV Advertising Code, television programme services