Unformatted text preview: ance on the likely acceptability of particular proposals should approach
the relevant licensee.
The Code sets out the factors which should be taken into account when
making editorial judgement. It is the responsibility of the licensees to ensure that
any advertising included in their licensed services will comply with the Code.
Judgement will always be called for by the licensees. When forming a view about
the acceptability of any advertising material, the CA will give consideration to the
following factors: (a) Type of licensees
Restrictions on the content, presentation and placement of advertising
are to be adjusted according to the degree of pervasiveness and the
nature of a certain category of licensees. See also paragraphs 4 to 7 in
this chapter. (b) Category of advertisement
The licensee should exercise care in the inclusion in its licensed service
of specific categories of advertisement having regard to the nature of
the product or service advertised and the treatment of the product or
service in the advertisement. Advertisements for products and
services which ar...
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- Spring '14
- Advertising, tobacco advertising, TV Advertising, TV Advertising Code, television programme services