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Unformatted text preview: of Hong Kong. Identification of Advertisements
Advertising material should be clearly identifiable as an advertisement.
Distinctions must be maintained between advertisements and programmes.
Any advertisement that adopts a programme style (e.g. documentary, studio
interview, cookery demonstration) should be carefully assessed to ensure that there is
no risk of confusion with programme material. Any advertisement adopting a
programme style must be flagged as such by superimposing a caption “advertisement”
or “advertising magazine” in a clearly legible manner for the entire duration of the
advertisement. This rule does not apply to a service or part of a service that
comprises of home shopping material where the nature of the service or part of the
service is, in the opinion of the CA, clearly identified to viewers.
Advertisements built into services permitted under paragraph 1 of Chapter 8
of this Code or channels acquired for direct re-transmission permitted under paragraph
2 of Chapter 8 of this Code may deviate from the standards set out in paragraphs 4
and 5 of this chapter.
Advertising matter should b...
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- Spring '14