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Unformatted text preview: nt within a magazine programme,
providing programme-related information. Apart from front or end sponsor credits, sponsorship of the above material may be
identified by the display (alongside the sponsored material) of the sponsor’s name, his
house/trade/brand/product/service name, trademark/logo, advertising slogan and
attribute of the sponsor (“sponsorship references”) which is clearly identifiable as a
sponsor identification in terms of presentation or by context(Note 3). Such sponsor
identifications plus the sponsored material (except the programme-related text
message within a travelogue or cuisine programme or within a travelogue or cuisine
segment of a magazine programme) should be mute and generally placed along one of
the margins of the television screen, and are subject to the rules set out in paragraphs
8B and 9 of this chapter.
Sponsor Identification within Programmes
References to sponsored programme title/programme segment
title/programme feature title (whether visually and/or orally) and the display of
sponsorship references alongside the sponsored material within programmes, as
permitted under paragraphs 8 and 8A of this chapter respectively, to serve as a
sponsor identification, are subject to the ground rules of paragraph 3 of this chapter
and the following conditions:
(a) the sponsor identification appearing in the programme should be limited
to one at any one time;
(b) the number of sponsor appearing in each sponsor identification p...
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This document was uploaded on 03/29/2014.
- Spring '14