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15. Advertisements must not be inserted in the course of:
(a) a religious service or other devotional programme; or 9 TV Advertising Code – Chp. 3 (b) school programmes within the Educational Television (ETV) time slot
supplied by the Government as the CA may require to be included in
the domestic free television programme service under the Broadcasting
Ordinance (Cap. 562). NON-DOMESTIC TELEVISION PROGRAMME SERVICES
The licensee should observe the laws and programme and advertising
standards of the relevant authorities of the intended recipient countries and places. 10 TV Advertising Code – Chp. 4 Chapter 4 Factual and Best-selling Claims DOMESTIC FREE, DOMESTIC PAY
TELEVISION PROGRAMME SERVICES AND OTHER LICENSABLE Claims to be Substantiated
All factual claims and best-selling claims should be capable of
substantiation. Statements should not be used in respect of any products that they
are “the best”, “the most successful”, “safest”, “quickest”, or containing any similar
use of superlative adjectives unless the truthfulness of such statements is adequately
Where a factual claim is...
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This document was uploaded on 03/29/2014.
- Spring '14