For channels which are already in service the

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Unformatted text preview: ide Hong Kong and does not contribute to any advertising revenue of the licensee. For channels which are already in service, the licensee shall provide the declaration within one month after this requirement comes into effect; (b) announcements, which may be in the form of superimposed text, are displayed to adequately inform viewers that advertisements may be placed within programmes. Such announcements shall be displayed for 15 seconds at the start of each programme and at regular intervals for 15 seconds once every 30 minutes; and (c) the aggregate advertising time during advertising breaks of the channel which is to be directly re-transmitted does not exceed the limits set out in section 11(1) of Schedule 4 to the Broadcasting Ordinance (Cap. 562). 2B. Notwithstanding the provisions of paragraphs 1, 2 and 2A, advertisements built into any channels acquired for direct re-transmission must in all respects comply 34 TV Advertising Code – Chp. 8 with the prohibitions or restrictions under the law or u...
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