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Unformatted text preview: ide Hong Kong and does not
contribute to any advertising revenue of the licensee. For
channels which are already in service, the licensee shall provide
the declaration within one month after this requirement comes into
effect; (b) announcements, which may be in the form of superimposed text,
are displayed to adequately inform viewers that advertisements
may be placed within programmes. Such announcements shall be
displayed for 15 seconds at the start of each programme and at
regular intervals for 15 seconds once every 30 minutes; and (c) the aggregate advertising time during advertising breaks of the
channel which is to be directly re-transmitted does not exceed the
limits set out in section 11(1) of Schedule 4 to the Broadcasting
Ordinance (Cap. 562). 2B.
Notwithstanding the provisions of paragraphs 1, 2 and 2A, advertisements
built into any channels acquired for direct re-transmission must in all respects comply
34 TV Advertising Code – Chp. 8 with the prohibitions or restrictions under the law or u...
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- Spring '14