Unformatted text preview: ims, please see Chapter 4 Factual
and Best-selling Claims).
Advertisements which imitate or approximate unreasonably the name or
advertising slogans of competitors to the knowledge of the licensee should not be
Appeal to Fear
11. Advertisements should not unduly play on fear. Repetition of Advertisements
12. Deleted. Acceptability of Advertising Matters
A licensee shall refuse the facilities of his station where he has good reason
to doubt the integrity of the advertiser, the truth of the advertising representations, or
the compliance of the advertiser with the spirit and purpose of all legal requirements
that applies to the advertiser.
A licensee shall refuse to permit the use of advertising matter, or the
advertising of products and services, which he has good reason to believe would be
objectionable to a substantial and responsible section of the community. (See also
Chapter 5 Unacceptable Products or Services).
Categories of Programme Carrying No Advertis...
View Full Document
- Spring '14
- Advertising, tobacco advertising, TV Advertising, TV Advertising Code, television programme services