Good taste 7 advertising matter should be presented

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Unformatted text preview: e presented with courtesy and good taste. Disturbing material such as overly persistent repetition, and words and phrases implying emergency should be avoided. Every effort should be made to keep the advertisement in harmony with the content and general tone of the programme in which it appears. 8 TV Advertising Code – Chp. 3 Disparagement 8. Advertising matter should contain no claims that have the effect of disparaging competitors, competing products or services or other industries, professions, or institutions. Truthful Presentation 9. No advertisements may contain any descriptions, claims or illustrations which expressly or by implication depart from truth or mislead about the product or service advertised or about its suitability for the purpose recommended. The licensee should have his responsibility under this paragraph discharged if he did not know and had no reason to suspect that the claims made were false or misleading and could not, with reasonable diligence, have ascertained that the claims were false or misleading. (For more detailed rules relating to cla...
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This document was uploaded on 03/29/2014.

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