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Unformatted text preview: e presented with courtesy and good taste.
Disturbing material such as overly persistent repetition, and words and phrases
implying emergency should be avoided. Every effort should be made to keep the
advertisement in harmony with the content and general tone of the programme in
which it appears.
8 TV Advertising Code – Chp. 3 Disparagement
Advertising matter should contain no claims that have the effect of
disparaging competitors, competing products or services or other industries,
professions, or institutions.
No advertisements may contain any descriptions, claims or illustrations
which expressly or by implication depart from truth or mislead about the product or
service advertised or about its suitability for the purpose recommended. The
licensee should have his responsibility under this paragraph discharged if he did not
know and had no reason to suspect that the claims made were false or misleading and
could not, with reasonable diligence, have ascertained that the claims were false or
misleading. (For more detailed rules relating to cla...
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This document was uploaded on 03/29/2014.
- Spring '14