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containing more than 0.5 per cent but not more than 1.2 per cent ethyl alcohol by
volume, whether or not presented as a low or no alcohol version of an alcoholic liquor,
must not be advertised in or adjacent to children’s programmes. The advertisements
must also comply with subparagraphs (a), (b), (d), (e), (f), (g), (h), (i), (j), (l), (m) and
(o) of paragraph 2 above. 17 TV Advertising Code – Chp. 6 Tobacco and Tobacco Related Products
The licensee must comply with all relevant provisions relating to tobacco
advertisements under the Smoking (Public Health) Ordinance (Cap. 371).
The presentation of tobacco products as prizes or gifts for television
contests should not be permitted.
Advertisements for certain tobacco related products such as cigarette
holders, tobacco filters and other smoking accessories should be subject to the
(a) such advertising should only target adult audience and no children or
adolescents should be allowed to participate in the presentation of
these advertisements; and
(b) such advertisements should not be shown in proximity to children’s
programmes; or in programmes which, in the opinion of the CA, target
young persons under the age of 18.
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- Spring '14