In particular drinks containing more than 05 per cent

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Unformatted text preview: drinks containing more than 0.5 per cent but not more than 1.2 per cent ethyl alcohol by volume, whether or not presented as a low or no alcohol version of an alcoholic liquor, must not be advertised in or adjacent to children’s programmes. The advertisements must also comply with subparagraphs (a), (b), (d), (e), (f), (g), (h), (i), (j), (l), (m) and (o) of paragraph 2 above. 17 TV Advertising Code – Chp. 6 Tobacco and Tobacco Related Products 4. The licensee must comply with all relevant provisions relating to tobacco advertisements under the Smoking (Public Health) Ordinance (Cap. 371). 5. The presentation of tobacco products as prizes or gifts for television contests should not be permitted. 6. Advertisements for certain tobacco related products such as cigarette holders, tobacco filters and other smoking accessories should be subject to the following rules: (a) such advertising should only target adult audience and no children or adolescents should be allowed to participate in the presentation of these advertisements; and (b) such advertisements should not be shown in proximity to children’s programmes; or in programmes which, in the opinion of the CA, target young persons under the age of 18. Medical P...
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