This preview shows page 1. Sign up to view the full content.
Unformatted text preview: this Code in their own guidelines.
The provisions set out in this Code have to be applied in spirit as well as in
letter and should be read in conjunction with relevant legislation and licence
conditions currently in force. The legal and regulatory requirements cited in the
Code are for reference only. It is the responsibility of the licensees to ascertain the
applicable and up-to-date legal and regulatory requirements. As a matter of principle,
the CA will not try to interpret or enforce the law under the purview of other
enforcement agencies. When there is an alleged breach of the law, the CA will
generally refer the case to the proper enforcement agency for action. 5 TV Advertising Code – Chp. 2 Chapter 2 Definition of Advertisement 1.
Advertisement or advertising material means any material included in a
television programme service which is designed to advance the sale of any particular
product or service or to promote the interests of any organization, commercial concern
or individual; whether by means of words, sound effects (including music) and/or of
visual presentation and whether in the form of direct announcements, slogans,
descriptions or otherwise, as well as any promotional reference in the course of a
programme to any products or services.
For the purpose of this Code the term advert...
View Full Document
- Spring '14