No advertisements for these items should be shown

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Unformatted text preview: ments for these items should be shown within or in proximity to children’s programmes. In addition, the licensee must ensure that advertisements for the aforesaid lotteries, football and horse race betting should: 13 TV Advertising Code – Chp. 5 (i) not be shown between 4:00p.m. and 8:30p.m. each day on domestic free television programme services or at times when television programmes, in the opinion of the CA, target young persons under the age of 18; (ii) only target the adult audience and no children or adolescents should be allowed to participate in the presentation of these advertisements; (iii) not feature any personality who has particular appeal to children or adolescents; (iv) not state or imply praise for those who participate in lotteries/football/horse race betting or denigrate those who abstain; (v) not mislead or exaggerate one’s likelihood of winning; (vi) not be instructional in nature or unduly exhort the public to bet; (vii) not feature excessive or reckless betting; and (viii) not present lotteries/football/horse race betting as an alternative to work or a way out of financial difficulties. (g) night clubs, da...
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This document was uploaded on 03/29/2014.

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