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Unformatted text preview: o the provisions governing substantiation of factual claims and
disparagement of competitors.
Sponsorship Considerations for Specific Types of Programme
11. Deleted. Children’s Programmes
Sponsorship of children’s programmes requires special caution. To avoid
the programmes becoming too commercialized, title sponsorship which has the
meanings as in paragraph 8 of this chapter may apply to children’s programmes save
and except for attributes and advertising slogans of the sponsor. The licensee is
prohibited from displaying in children’s programmes sponsorship references as
provided in paragraph 8A of this chapter and/or accepting product/service sponsorship
which has the meaning as in paragraph 10 of this chapter in respect of children’s
The licensee has to ensure that the rule mentioned in paragraph 12 above is
also strictly observed in educational programmes. For the purpose of this paragraph,
“educational programmes” refer to programmes with a clear educational purpose,
usually in connection with the...
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This document was uploaded on 03/29/2014.
- Spring '14