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Unformatted text preview: onstrate that
this is unavoidable. DOMESTIC PAY TELEVISION PROGRAMME SERVICES AND OTHER
LICENSABLE TELEVISION PROGRAMME SERVICES
Surreptitious sponsorship is not allowed. All sponsorship must be clearly
identified at the beginning and/or end of the programme and/or within the programme
as part of a programme title, programme segment title or programme feature title, or
by display of sponsorship references alongside the sponsorable material as prescribed
in paragraph 8A of this chapter. Such identifications may include references to a
sponsor’s name, product/service, house/trade/brand/product/service name,
trademark/logo, advertising slogan and attribute, and sponsored prizes in connection
with contest programmes. All sponsor identifications within programmes must
comply with the basic ground rules as set out in paragraph 3, and the rules as set out
in paragraphs 8B(a), 8B(b) and 8B(c) of this chapter. Paragraphs 10 (save and
except for the time limit restriction set out in paragraph 6), 12 to 14 and 17 to 20 of
this chapter also apply to the licensees.
Services permitted under paragraph 1 of Chapter 8 of this Code or
programmes of channels acquired for direct re-transmission permitted under
paragraph 2 of Chapter 8 of this Code provided by the licensee may deviate from the
standards set out in paragraph 21 of this chapter but only when the licensee can
demonstrate that this is unavoidable. NON-DOMESTIC TELEVISION PROGRAMME SERVICES
The licensee should observe the laws and programme and advertising
standards of the relevant authorities of the intended recipient countries and places. 42...
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This document was uploaded on 03/29/2014.
- Spring '14