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Unformatted text preview: s, at times when a large number of
children are expected to be watching.
The Child in Advertisements
The appearance of children in advertisements is subject to the following
(a) Contributions to safety
Any situations in which children are to be seen in television
advertisements should be carefully considered from the point of view
In particular: 31 TV Advertising Code – Chp. 7 (i) Children should not appear to be unattended in street scenes
unless they are obviously old enough to be responsible for their
own safety; should not be seen playing in the road unless it is
clearly shown to be a play-street or other safe area; should not be
shown stepping carelessly off the pavement or crossing the road
without due care; in busy street scenes should be seen to use
zebra crossings in crossing the road, and should be otherwise seen
in general as pedestrians, cyclists or passengers, to behave in
accordance with the Road Users Code as published by Transport
Department from time to time. (ii) Children should not be seen leaning dangerously out of windows
or over bridges, climbing cliffs or playing in or near...
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This document was uploaded on 03/29/2014.
- Spring '14