The child in advertisements 5 the appearance of

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Unformatted text preview: s, at times when a large number of children are expected to be watching. The Child in Advertisements 5. The appearance of children in advertisements is subject to the following conditions: (a) Contributions to safety Any situations in which children are to be seen in television advertisements should be carefully considered from the point of view of safety. In particular: 31 TV Advertising Code – Chp. 7 (i) Children should not appear to be unattended in street scenes unless they are obviously old enough to be responsible for their own safety; should not be seen playing in the road unless it is clearly shown to be a play-street or other safe area; should not be shown stepping carelessly off the pavement or crossing the road without due care; in busy street scenes should be seen to use zebra crossings in crossing the road, and should be otherwise seen in general as pedestrians, cyclists or passengers, to behave in accordance with the Road Users Code as published by Transport Department from time to time. (ii) Children should not be seen leaning dangerously out of windows or over bridges, climbing cliffs or playing in or near...
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This document was uploaded on 03/29/2014.

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