Unformatted text preview: adcast in a channel targeting children; or ( c) in which children are to be employed. The Viewing Child
No product or service may be advertised and no method of advertising may
be used, in association with a programme intended for children, or in the case of
domestic free television programme services, which large numbers of children are
likely to watch, which might result in harm to them physically, mentally or morally,
and no method of advertising may be employed which takes advantage of the natural
credulity and sense of loyalty of children.
(a) No advertisement may encourage children to take part in any scheme
that contains an element of danger to them, e.g. to enter strange places
or to converse with strangers in an effort to collect coupons, wrappers,
labels, etc. The licensee should have his responsibility under this
subparagraph discharged if he had exercised reasonable effort to ensure
that the scheme advertised contain no element of danger to children. (b) No advertisement for a commercial product or service is allowed if it
contains any appeal to children which suggests in any way that unless
the children themselves buy or encourage other people to buy the
product or service they will be failing in some duty or lacking in
loyalty towards some person or orga...
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This document was uploaded on 03/29/2014.
- Spring '14