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Unformatted text preview: phs set out restrictions on advertisements for products or services which are of particular concern or sensitivity. Alcoholic Beverages 2. The advertising of liquor or alcoholic liquor (as defined in the Dutiable Commodities Ordinance (Cap. 109)) requires special consideration and is subject to the following conditions: (a) such advertising should only target the adult audience and no children or adolescents should be allowed to participate in the presentation of these advertisements; (b) such advertisements should not be shown in proximity to children’s programmes; or programmes which, in the opinion of the CA, target young persons under the age of 18; (c) for domestic free television programme services, the licensee should not include in its licensed service between the hours of 4:00p.m. and 8:30p.m. each day any liquor advertising or include in its licensed service between these hours any material in respect of which the licensee has invited, offered or accepted sponsorship or any form of commercial promotion for any liquor product; (d) advertisements which attempt to present drinking as a desirable new experience or which portray drinking as indispensable to popularity and success should not be permitted; (e) the presentation of alcoholic liquor as prizes or gifts in isolation for television contests should not be permitted; (f) the use of alcoholic beverages or products should not be portrayed essential to maintain social status, relieve stress, or as a solution pers...
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This document was uploaded on 03/29/2014.

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