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Unformatted text preview: nder other parts of this Code. NON-DOMESTIC TELEVISION PROGRAMME SERVICES
The licensee should observe the laws and programme and advertising
standards of the relevant authorities of the intended recipient countries and places. 35 TV Advertising Code – Chp. 9 Chapter 9 Programme Sponsorship GENERAL PRINCIPLES FOR ALL CATEGORIES OF SERVICES
A programme is sponsored if it is broadcast in return for payment or other
valuable consideration (which includes the programme itself) to a licensee. A
programme includes a part thereof or a programme segment.
A core principle of this Code is the preservation of programme integrity by
not allowing programme agendas to be distorted for commercial purposes. Where a
programme is sponsored, the licensee should remain responsible for its content. SPECIFIC APPLICATIONS FOR DIFFERENT CATEGORIES OF
DOMESTIC FREE TELEVISION PROGRAMME SERVICES
All sponsored programmes must be clearly identified.
identifications other than in the form of advertisements are subject to the following
basic ground rules:
(a) (b) vi...
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- Spring '14