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Unformatted text preview: ng children is much more stringent than those
targeting adults. (e) Circumstances in which the advertisements are shown
Account should be taken of the circumstances in which the
advertisements are shown such as the nature of a channel or a
programme in which the advertisement is included or the extent to
which the viewer is able to control its reception. 11.
Care should be taken in those aspects of television programme services
which entail advertisers’ involvement in programming or promotional (rather than
advertising) time. The Code makes different provisions governing standards in the
sponsoring of programmes for different types of licensees. Standards on indirect
advertising are set out separately in the Generic Code of Practice on Television
The Code deals in general principles. Licensees would be required to draw
up their own guidelines in the light of the particular interests of the organisations and
their audiences so as to provide practical guidance to their staff on how these general
principles would be applied in specific circumstances. Licensees must reflect the
general effect of...
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- Spring '14