This preview shows page 1. Sign up to view the full content.
Unformatted text preview: be
underweight is acceptable or desirable.
testimonials must neither be nor appear to be underweight; and
(v) advertisements for food products in this category must make it
clear that the product can assist weight loss only as part of a
calorie controlled diet. (Note: For the purpose of this rule the Body Mass Index for a normal person
is between 18.5 and 25 kilograms/meter2 as recommended by the World
Health Organisation. Body Mass Index over or under this range would be
considered as obese or underweight.) Personal Products
Products of personal nature, such as female sanitary products, condoms,
deodorants for the genital area, incontinence products, etc., should be presented with
care and sensitivity. Depiction of such products must be in good taste and not overly
graphic. Advertising of female sanitary products and condoms should be restrained
Female Sanitary Products
The product itself should not be shown in a manner likely to cause offence
and/or embarrassment to the viewers. Close-up sh...
View Full Document
This document was uploaded on 03/29/2014.
- Spring '14