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To avoid misunderstanding about the status of the

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Unformatted text preview: endation. To avoid misunderstanding about the status of the presenter, it may be necessary to establish positively in the course of an advertisement that the presenter is not a professionally qualified adviser; and (c) references to approval, acceptance or recommendation of, or preference for, the product or its ingredients or their use by the professions referred to in (a) above. Appeals to Fear or Exploitation of Credulity 12. No spoken or pictorial representation should be used which dramatises distress or morbid situations involving ailments or sickness or which conveys the suggestion that harmful consequences may result from the product advertised not being used. No spoken or pictorial representation of vivisection should be allowed. 20 TV Advertising Code – Chp. 6 No advertisement should contain any matter which would lead persons to believe from the symptoms described that they are suffering from any serious ailment. Conditions Requiring Medical Attention 13. Advertisements on any product or treatment which claims to cure chronic or incurable ailments or for use in conditions in which self-medication presents a risk are p...
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