Unformatted text preview: endation. To avoid misunderstanding
about the status of the presenter, it may be necessary to establish
positively in the course of an advertisement that the presenter is not a
professionally qualified adviser; and
(c) references to approval, acceptance or recommendation of, or
preference for, the product or its ingredients or their use by the
professions referred to in (a) above.
Appeals to Fear or Exploitation of Credulity
No spoken or pictorial representation should be used which dramatises
distress or morbid situations involving ailments or sickness or which conveys the
suggestion that harmful consequences may result from the product advertised not
being used. No spoken or pictorial representation of vivisection should be allowed.
20 TV Advertising Code – Chp. 6 No advertisement should contain any matter which would lead persons to believe
from the symptoms described that they are suffering from any serious ailment.
Conditions Requiring Medical Attention
Advertisements on any product or treatment which claims to cure chronic or
incurable ailments or for use in conditions in which self-medication presents a risk are
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- Spring '14
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