As a solution personal problems it is unacceptable to

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Unformatted text preview: onal problems. It is unacceptable to depict the consumption presence of alcoholic beverages as a cause of the achievement personal, business, social, sporting, sexual or other success; 16 as to or of TV Advertising Code – Chp. 6 (g) alcoholic products should not be advertised as similar to or equated with non-alcoholic products, e.g. soft drinks, fruit drinks, etc., which have particular appeal to children or young persons who are under the age of 18; (h) advertisements must not suggest that a drink is more preferable because of higher alcohol content or intoxicating effect; (i) selection of artistes in alcoholic beverage advertisements should be handled with care and the advertisements should avoid featuring any artiste, personality or celebrity who appears regularly in any children television programmes or who has a particular appeal to children or young persons under the age of 18; (j) use of alcoholic beverages or products should not be represented before or during any activity requiring alertness, dexterity and/or sober judgment, e.g. the operation of...
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