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Unformatted text preview: cceptable to show children, for that purpose,
in dangerous situations.
(b) Good manners and behaviour
Children seen in advertisements should be presented in such a manner
as to set a good example of behaviour and manners.
(c) Alcoholic liquor and tobacco related products
Children and adolescents should not be permitted to participate in the
presentation of advertisements for alcoholic liquor or tobacco related
products. 32 TV Advertising Code – Chp. 7 NON-DOMESTIC TELEVISION PROGRAMME SERVICES
The licensee should observe the laws and programme and advertising
standards of the relevant authorities of the intended recipient countries or places. 33 TV Advertising Code – Chp. 8 Chapter 8 Advertising Breaks DOMESTIC FREE, DOMESTIC PAY
TELEVISION PROGRAMME SERVICES AND OTHER LICENSABLE 1.
Unless otherwise permitted by the CA, advertising or non-programme
material may be placed only at the beginning or end of a programme or in a natural
break occurring therein. For the purpose of this Code, “non-programme material”
excludes advertising material but includes materials for the promotion of the
licensee’s station and programme services and such announcements as the CA may
require to be included in the licensee’...
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- Spring '14