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Unformatted text preview: nisation whether that person or
organisation is the one making the appeal or not. (c) No advertisement is allowed which leads children to believe that if
they do not own the product advertised they will be inferior in some
way to other children or that they are liable to be held in contempt or
ridicule for not owning it. (d) No advertisement dealing with the activities of a club is allowed
30 TV Advertising Code – Chp. 7 without the submission of satisfactory evidence that the club is
carefully supervised in the matter of the behaviour of the children and
the company they keep and that there is no suggestion of the club being
a secret society.
(e) While it is recognised that children are not the direct purchaser of
many products over which they are naturally allowed to exercise
preference, care should be taken that they are not encouraged to make
themselves a nuisance to other people in the interests of any particular
product or service. In an advertisement offering a free gift, a
premium or a competition for children, the main emphasis of...
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- Spring '14