GENERIC CODE OF PRACTICE ON
TELEVISION ADVERTISING STANDARDS
COMMUNICATIONS AUTHORITY
JANUARY 2013
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Contents
1.
Preamble
3
2.
Definition of Advertisement
6
3.
General Advertising Standards
8
4.
Factual and Best-selling Claims
11
5.
Unacceptable Products or Services
13
6.
Specific Categories of Advertisement
16
Alcoholic Beverages
16
Tobacco and Tobacco Related Products
18
Medical Preparations and Treatments
18
Claims Relating to Nutrition or Dietary Effects
22
Personal Products
23
Educational Courses
24
Financial Advertising
24
Real Property Advertising
27
Film Advertisements
29
7.
Advertising and Children
30
8.
Advertising Breaks
34
9.
Programme Sponsorship
36
