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Unformatted text preview: al within
each programme segment or mini-programme should not exceed
15 seconds in aggregate.
(e) for the purpose of subparagraph (d) above, none of the following will
be counted towards the time allowance prescribed in paragraphs
8B(d)(ii) and (iii) for sponsor identifications within programmes:
(i) programme breakers(Note 4) featuring the sponsored titles; (ii) backdrops featuring the sponsored titles; (iii) superimposition of, and/or aural reference to a sponsored
programme title once each at the beginning and end of the
entire programme; (iv) stay tune announcement1(Note 5) mentioning the sponsored titles; (v) references to the sponsored programme titles in the station’s
promotional programme; and (vi) superimposition of a sponsored programme title within
programme as permitted under paragraph 15A of Chapter 12 of
the Generic Code of Practice on Television Programme
Standards. (Note 4) An example of a typical programme breaker is a flipcard featuring a programme title when
entering and/or leaving a commercial break. (Note 5) An example of a typical stay tune announcement is the aural and/or visual reference to th...
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This document was uploaded on 03/29/2014.
- Spring '14