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advertisement must be on the product with which the offer is
associated. (f) If there is to be a reference to a competition for children in an
advertisement, the values of prizes and the chances of winning one
must not be exaggerated. (g) The true size of the product advertised and any free gift for children
should be made easy to judge. Where necessary, they can be shown
in relation to some common objects against which their actual scales
can be easily judged. Restrictions on Transmission Time
Advertisements for products or services, films and any material which are
considered as not suitable for children may not be shown within or in close proximity
to programmes targeting children and in the case of domestic free television
programme services, at times when a large number of children are expected to be
Advertisements which are frightening, or provoke anxiety, or which contain
depictions of violent, dangerous or anti-social behaviour are not allowed to be shown
within or in close proximity to programmes targeting children and in the case of
domestic free television programme service...
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This document was uploaded on 03/29/2014.
- Spring '14