G the operation of a motor vehicle boat or aeroplane

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Unformatted text preview: a motor vehicle, boat or aeroplane or engagement in swimming, water sports or other potentially hazardous activities; (k) advertisements must not encourage or depict immoderate drinking. This applies to the quantity of drink consumed and to the act of drinking portrayed; (l) advertising should not promote the misuse or abuse of alcoholic beverages; (m) advertising should not suggest that drinking is a prerequisite to relaxation. Alcohol should not be offered as a sedative or tranquilizer. While advertisements may refer to refreshment after physical performance, they must not give any impression that performance can be improved by drink; (n) advertising by retail liquor outlets for alcoholic products should adhere to the advertising standards on alcoholic drinks; and (o) advertising must not encourage, challenge or dare non-drinkers or young persons under the age of 18 to drink. 3. Generally speaking, drinks containing 1.2 per cent or less of ethyl alcohol by volume and presented as a low or no alcohol version of an alcoholic liquor, must not be advertised in or adjacent to children’s programmes. In particular,...
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This document was uploaded on 03/29/2014.

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