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Unformatted text preview: a motor vehicle, boat or aeroplane or
engagement in swimming, water sports or other potentially hazardous
(k) advertisements must not encourage or depict immoderate drinking.
This applies to the quantity of drink consumed and to the act of
(l) advertising should not promote the misuse or abuse of alcoholic
(m) advertising should not suggest that drinking is a prerequisite to
relaxation. Alcohol should not be offered as a sedative or tranquilizer.
While advertisements may refer to refreshment after physical
performance, they must not give any impression that performance can
be improved by drink;
(n) advertising by retail liquor outlets for alcoholic products should adhere
to the advertising standards on alcoholic drinks; and
(o) advertising must not encourage, challenge or dare non-drinkers or
young persons under the age of 18 to drink.
Generally speaking, drinks containing 1.2 per cent or less of ethyl alcohol
by volume and presented as a low or no alcohol version of an alcoholic liquor, must
not be advertised in or adjacent to children’s programmes. In particular,...
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This document was uploaded on 03/29/2014.
- Spring '14