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Unformatted text preview: at the common law rights of an
unregistered trade mark have been acquired in respect of the
(c) whether the proprietor/applicant/licensed user of the registered trade
mark or the proprietor of the unregistered trade mark engages in the
marketing or manufacturing of the acceptable product/service; and
(d) the target audience, the arrangement of the delivery and the placement
of the advertisement. NON-DOMESTIC TELEVISION PROGRAMME SERVICES
The licensee should observe the laws and programme and advertising
standards of the relevant authorities of the intended recipient countries and places. 15 TV Advertising Code – Chp. 6 Chapter 6 Specific Categories of Advertisement DOMESTIC FREE, DOMESTIC PAY
TELEVISION PROGRAMME SERVICES AND OTHER LICENSABLE 1.
The licensee should exercise care in the inclusion in its licensed service of
certain categories of advertisement having regard to the nature of the product or
service advertised, the treatment of the product or service in the advertisement and the
likely composition of the viewing audience for the time of day at which they are
shown. The following paragra...
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This document was uploaded on 03/29/2014.
- Spring '14