References to products or services in the course of 6

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: ourse of 6 TV Advertising Code – Chp. 2 a programme which are justifiable in programme context or product/service sponsorship as permitted under paragraph 10 of Chapter 9 Programme Sponsorship of this Code and do not obtrude on viewing pleasure or entertainment; and (h) factual aural and/or visual references to prize(s) of a sponsor/donor in connection with contest programmes as permitted under Chapter 9 Programme Sponsorship of this Code. Such definition shall extend to the grammatical variations and cognate expressions of such term and the word advertising shall be interpreted accordingly. 7 TV Advertising Code – Chp. 3 Chapter 3 General Advertising Standards GENERAL PRINCIPLES FOR ALL CATEGORIES OF SERVICES 1. Television advertising should be legal, clean, honest and truthful. 2. The content, presentation and placement of all advertising material must comply with the Generic Code of Practice on Television Programme Standards. SPECIFIC APPLICATIONS FOR DIFFERENT CATEGORIES OF SERVICES DOMESTIC FREE, DOMESTIC PAY TELEVISION PROGRAMME SERVICES AND OTHER LICENSABLE Jurisdiction 3. All advertising material must comply with the laws...
View Full Document

This document was uploaded on 03/29/2014.

Ask a homework question - tutors are online