Sponsor identifications must be distinguishable from

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: ewers should not be subject to hidden editorial influence; and (c) 4. sponsor identifications must be distinguishable from advertisements, and should not contain superlative claims, price information and direct exhortations to the viewing public to purchase or rent the sponsor’s products or services; sponsor identification within a programme should not be overly distractive and obtrude on viewing pleasure or entertainment. A sponsored programme must be clearly identified as such by: (a) a front or an end sponsor credit or both which can be visual and/or aural (subject to paragraphs 5 to 7 of this chapter); and/or (b) in case of title sponsorship of a whole programme or a programme segment(Note 1) or a programme feature(Note 2) thereof, incorporating the (Note 1) An example of a typical programme segment will be a contest segment in a contest programme. (Note 2) An example of a typical programme feature is a constituent of a contest segment in a contest programme. 36 TV Advertising Code – Chp. 9 sponsor’s name into a programme title or a programme segment title or a programme feature title (subject to paragraphs 8, 8B and 9 of this chapter); and/or (c) in case of sponsorship of material within programmes permitted under paragraph 8A of this chapter, displaying (alongside the sponsored material) references to the sponsor (subject to paragraphs 8A to 9 of this chapter); and/or (d) in case of product/service sponsorship where payment or other valuable consideration is rec...
View Full Document

Ask a homework question - tutors are online