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Unformatted text preview: eived by the licensee in return for the
commercial product or service to be featured within the programme,
sponsor credit(s) in the form as described in (a) above (subject to
paragraph 10 of this chapter); and/or
(e) a front or an end advertisement or both which should count towards the
advertising time allowance.
Front or End Sponsor Credits
A distinction between advertising and front or end sponsor credits should be
maintained in order to ensure that credits are not used as a means to extend allowable
advertising minutage. Credits may include the sponsor’s name and/or his
house/trade/brand/product/service name and/or trademark/logo and may show the
sponsor’s product or service and contact details (e.g. telephone number, address, fax,
website address etc.) Subject to paragraph 3 of this chapter, advertising slogans and
attributes of the sponsor may also be used.
Without prejudice to paragraphs 8 to 8B of this chapter, sponsor
identification, whether incorporated in the title of a programme or not, can appear as a
front or an end sponsor credit or both but a front or an end sponsor credit must not
exceed 10 seconds in length...
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This document was uploaded on 03/29/2014.
- Spring '14