Lecture 5 PSY220 Social Influence (2013) WHITE

Conformity recap conformity changing percepgons

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: norms about hand washing influence people’s behaviour? •  39 women using public restroom –  CondiGon 1: Experimenter sicng in bathroom –  CondiGon 2: ParGcipant alone in bathroom •  Does the presence of another person alter hand washing behaviour? Hand Washing Study % Washing 1 0.75 0.5 0.25 0 Confederate Present Alone Miss America GI Joe 1964 1974 1994 1998 What’s the Difference? •  Informa;onal: actually accepGng and internalizing other people’s percepGons, even in private •  Norma;ve: agreeing with a posiGon in public, even if we conGnue to believe something else in private What Promotes Conformity? •  Larger groups •  Group unanimity •  ExperGse and status •  Being from an interdependent culture To conform or not to conform? Conformity Recap •  Conformity: changing percepGons, opinions or behaviour to go along with group norms –  InformaGonal –  NormaGve •  It’s necessary, but how much is too much? Break Plan for Today •  Conformity •  Obedience...
View Full Document

This note was uploaded on 03/27/2014 for the course PSY 220 taught by Professor Platz during the Spring '11 term at University of Toronto- Toronto.

Ask a homework question - tutors are online