Lecture 5 PSY220 Social Influence (2013) WHITE

Conformity the tendency to change our percepgons

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: review your exam. Social Influence Low Pressure Compliance High Pressure You’re not really in the mood to go out drinking this weekend, but you say yes to your best friend’s request to go out this Friday. Conformity The tendency to change our percepGons, opinions, or behaviour in ways that are consistent with group norms Copycats 2 Reasons We Conform •  Informa;onal social influence: the need to know what’s “right” •  ParGcularly pronounced when we are uncertain ourselves Muzafer Sherif (1936) •  Phase 1: ParGcipants are alone – In a dark room with a bright light . Muzafer Sherif (1936) •  Phase 1: ParGcipants are alone – In a dark room with a bright light – How far does the light move? •  Phase 2: ParGcipants ar...
View Full Document

Ask a homework question - tutors are online