Lecture 5 PSY220 Social Influence (2013) WHITE

Reciprocity 2commitment 3liking 4scarcity 5authority

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: •  Compliance Social Influence Low Pressure Conformity Compliance High Pressure Obedience Obedience Behaviour change produced by command of authority Stanley Milgram (1963) Who Obeyed? •  66% of people delivered maximum level of electric shock •  Variability in obedience •  Why did some people obey and some people disobey? “Tuning In” the Learner •  Group 1: learner neither seen or heard •  Group 2: learner heard through microphone •  Group 3: Learner in same room as teacher – Least likely to obey •  Closeness promotes empathy (awareness of suffering) “Tuning Out” the Experimenter •  Group 1: Experimenter present in same room •  Group 2: Experimenter gave orders from another room via a telephone – Less likely to obey •  Distance from experimenter reduces fears of disapproval...
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online