Lecture 4 PSY220 Attitudes & Persuasion (2013) white for PDF

S with a young chinese couple he was worried that

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Unformatted text preview: fears may have been adapJve in our evoluJonary past. 3. Do our a0tudes influence our behaviour? Take a Moment •  Think about some of your a1tudes – the likes and dislikes that you have •  Think about how those a1tudes influence your behaviour Raise Your Hand •  If you think your behaviours generally are consistent with your a1tudes •  If you think your behaviours generally are not consistent with your a1tudes LaPiere Study •  In the early 1930s, Richard LaPiere went on a sightseeing trip across the U.S. with a young Chinese couple. •  He was worried that prejudice against Asians would prevent them from ge1ng service. •  But only one out of 251 establishments refused to serve them. •  LaPiere wrote a leder to each establishment that they visited and asked if they would serve “Orientals.” •  More than 90% said they “definitely would NOT” (the rest said they were “undecided”) Bar Study •  Almost 100% of patrons of bars in Ontario said that if they were going to have sex with a person they just met, they would have no objecJons to using a condom. •  56% had used a condom during most recent sexual casual sex encounter •  Only 29% always used a condom Why do a0tudes inconsistently predict behaviour? Some8mes our a0tudes conflict with one another. •  You might like something that you have negaJve beliefs about. You like chocolate, but think that it is bad for your body. •  You might dislike something that you have posiJve beliefs about. You hate to jog, but think that it is good for your body. General a0tudes don’t predict behaviour well. • ...
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This note was uploaded on 03/27/2014 for the course PSY 220 taught by Professor Platz during the Spring '11 term at University of Toronto.

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