Unformatted text preview: l corporate income.
WHY?? Cold War military buildup. 4B. A Changing
New Corporate Culture:
“The Company Man”
1956 Sloan Wilson’s The Man in
the Gray Flannel Suit 5A. The Culture of the
Car registrations: Car 25,000,000
1945 1960 60,000,000
2-family cars doubles from 1951-1958 1958 Pink Cadillac 1959 Chevy Corvette 1956 Interstate Highway Act largest
public works project in American
history! Å Cost $32 billion.
Å 41,000 miles of new highways built.
41,000 5B. The Culture of the
homogeneous nation because of the
automobile. First McDonald’s
Johnson’s 5C. The Culture of the
Car The U. S. population was on the move in the 1950s.
NE & Mid-W S & SW (“Sunbelt” states)
(“Sunbelt” 1955 Disneyland opened in Southern California.
(40% of the guests came from outside
California, most by car.) Frontier Land Main Street Tomorrow Land 6A. Television
1946 7,000 TV sets in the U. S.
1950 50,000,000 TV sets in the U. S.
Television is a vast wasteland. Newton
Minnow, Chairman of the Federal
Communications Commission, 1961
Mass Audience TV celebrated traditional
American Truth, Justice, and the American way! 6B. Television – The
King of the Wild Frontier Sheriff Matt Dillon,
Gunsmoke The Lone Ranger
(and his faithful
Who is that masked man??
Who 6C. Television - Family
Glossy view of mostly
middle-class suburban life.
But... I Love Lucy Social Winners?... AND… The
Honeymooners Loosers? 7A. Teen Culture
In the 1950s the word “teenager” entered
the American language.
By 1956 13 mil. teens with $7 bil. to spend
a year. 1951 “race music” “ROC...
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