Part 4 CT Case Study - Part 4 Critical Thinking CaseCUTCO Cutlery Corporation Direct to Consumer for Over 60 Years TRUE\/FALSE 1 CUTCOs college student

Part 4 CT Case Study - Part 4 Critical Thinking CaseCUTCO...

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Part 4 Critical Thinking Case—CUTCO Cutlery Corporation: Direct to Con-sumer for Over 60 Years!TRUE/FALSE1.CUTCO’s college student sales force performs the role of channel members.ANS:TPTS:1OBJ:LO-13.1TOP:AACSB Reflective ThinkingKEY:CB&E Model DistributionMSC:BLOOMS Level I Knowledge2.In a strict sense, only CUTCO enjoys an economy of scale, not its direct sellers.ANS: FAs a marketing channel, CUTCO’s direct sellers also attain economies of scale by selling only CUT-CO-branded products to end users.PTS:1OBJ:LO-13.1TOP:AACSB Reflective ThinkingKEY:CB&E Model DistributionMSC:BLOOMS Level I Knowledge3.Students who work for Vector Marketing are a form of selective distribution.ANS:TPTS:1OBJ:LO-13.4TOP:AACSB Reflective ThinkingKEY:CB&E Model DistributionMSC:BLOOMS Level I Knowledge
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  • Spring '14
  • Marketing, Sales, AACSB Reflective Thinking, CUTCO, CB&E Model Distribution

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