BUSI520_8wk_cs(1) - COURSE SCHEDULE BUSI 520 Textbook...

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C OURSE S CHEDULE BUSI 520 Textbook: Kotler, P., & Keller, K. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN: 1256392510 custom MMGP = Marketing Management Group Project IFL = Integration of Faith and Learning NOTE : Each course week begins on Monday morning at 12:00 a.m. (ET) and ends on Sunday night at 11:59 p.m. (ET). The final week ends at 11:59 p.m. (ET) on Friday. W EEK / M ODULE R EADING & S TUDY A SSIGNMENTS P TS 1 Kotler & Keller: chs. 1–3 1 presentation Course Requirements Checklist Group Consensus Report MMGP: Product/Service Topic Identification IFL I 10 20 0 40 2 Kotler & Keller: chs. 4 & 5 1 presentation
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Unformatted text preview: MMGP: Background Information Quiz 1 100 100 3 Kotler & Keller: chs. 6–8 1 presentation MMGP: Market Analysis 100 4 Kotler & Keller: chs. 9–11 2 presentations Quiz 2 MMGP: Positioning/Competition/Branding 100 100 5 Kotler & Keller: chs. 12–14 1 presentation MMGP: Services/Pricing 100 6 Kotler & Keller: chs. 15 & 16 1 presentation MMGP: Promotions/Marketing Quiz 3 100 100 7 Kotler & Keller: chs. 17–19 2 presentations MMGP: Research Paper DRAFTS 8 Kotler & Keller: chs. 20–22 3 presentations IFL II MMGP: Research Paper Final Submission 40 100 T OTAL 1010...
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