Business Enterprise exam 3

Business Enterprise exam 3 - Business Enterprise - BUS 1750...

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Business Enterprise - BUS 1750 Customer Orientation Service Orientation Profit Orientation Marketing Process Marketing Mix (4 P’s) (5 th P = people = relationship building) Marketing Environments (political/legal/regulatory, social, competitive/economic, technological) Marketing Research – process/steps, purpose, significance Market Segmentation – methods, divide markets into smaller, more manageable units/groups Customer Relationship Management (CRM) vs. Mass Marketing “It’s easier to retain a customer than to get a new one!” Consumer Decision Making Process (factors that influence consumers’ decisions & buying habits) Consumer Behavior (what factors influence CB?) Product Product/Service Value = Benefits – Cost
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Business Enterprise exam 3 - Business Enterprise - BUS 1750...

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