This preview shows page 1. Sign up to view the full content.
Unformatted text preview: e Unfamiliar target encountered New co-worker Openness to target cues Observation; search for information Familiar cues encountered Co-worker is Stanford graduate with good grades Target categorized Co-worker is ”good man” with “great potential” Cue selectivity Co-worker’s poor performance ignored or distorted Categorization strengthened Co-worker is still “good man” with “great potential” Jerome Bruner and Theory
www.gwu.edu/~tip/bruner.html Exhibit 3.3
Bruner’s model of the
perceptual process and an
example. 72 Individual Behaviour Part Two might provide information about him. In the course of her cue search, she discovers
that he has a Master’s degree in aeronautical engineering from Stanford University,
and that he graduated with top grades. These are familiar cues because she knows
that Stanford is a top school in the field, and she has worked with many excellent
Stanford graduates. She then proceeds to categorize her new co-worker as a “good
man” with “great potential.” With these perceptions, she takes...
View Full Document
- Spring '14