Unformatted text preview: use of this, human resource spets have explored various techniques for reducing perceptual errors and biases.
There has been a tendency to attempt to reduce rater errors by using rating scales
with more specific behavioural labels. The assumption here is that giving specific
examples of effective and ineffective performance will facilitate the rater’s perceptual processes and recall.
Exhibit 3.10 shows a behaviourally anchored rating scale that gives very specific
behavioural examples (from top to bottom) of good, average, and poor customer
service. It was developed for the J.C. Penney Company. With such an aid, the rater
might be less likely to be susceptible to perceptual errors when completing the rating
task, although the evidence for this is mixed.70 Furthermore, there is also some evidence that a performance appraisal system that accurately measures employees’ performance and ties it to rewards can increase employees’ perceptions of trust toward
management.71 Learning Objectives Checklist
1. Perception involves interpreting the input from our
senses to provide meaning to our environment, and
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- Spring '14
- Jerome Bruner