This preview shows page 1. Sign up to view the full content.
Unformatted text preview: ere designation of a woman as preferring to be addressed
as Ms. led to her being perceived as more masculine, more achievement oriented,
and less likeable than those who preferred the traditional titles Miss or Mrs.9
Not all stereotypes are unfavourable. You probably hold favourable stereotypes
of the social categories of which you are a member, such as student. However, these
stereotypes are often less well developed and less rigid than others you hold. Chapter 3 Perception, Attribution, and Judgment of Others 75 Stereotypes help us develop impressions of ambiguous targets, and we are usually
pretty familiar with the people in our own groups. In addition, this contact helps us
appreciate individual differences among group members, and such differences work
against the development of stereotypes.
Language can be easily twisted to turn neutral or even favourable information
into a basis for unfavourable stereotypes. For example, if British people do tend to
be reserved, it is fairly easy to interpret this reserve as snobbishness. Similarly, if
women who achieve executive...
View Full Document
This document was uploaded on 03/27/2014.
- Spring '14