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Unformatted text preview: You will likely perceive this comment very differently from how
you would if you were not up for promotion. Also, a worker might perceive a racial
joke overheard on the job very differently before and after racial strife has occurred
in the plant. In both of these examples, the perceiver and the target are the same,
but the perception of the target changes with the situation. A Model of the Perceptual Process
Exactly how does the perceiver go about putting together the information contained
in the target and the situation to form a picture of the target? Respected psychologist Jerome Bruner has developed a model of the perceptual process that can provide a useful framework for this discussion.3 According to Bruner, when the
perceiver encounters an unfamiliar target, the perceiver is very open to the informational cues contained in the target and the situation surrounding it. In this unfamiliar state, the perceiver really needs information on which to base perceptions of
the target and will actively seek out cues to resolve this ambiguity. Gradually, the
perceiver encounters some familiar cues (not...
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This document was uploaded on 03/27/2014.
- Spring '14