Unformatted text preview: leaving the company at an alarming rate. In 1991, a study of
employee turnover uncovered the fact that two of
every three good performers who quit the company
were women. And because P&G only promotes from
within, retention was a critical issue. However,
female employees noticed that there were not a lot
of women who had families moving up.
In 1993, a task force of seasoned brand managers
attacked the problem. In exit interviews, many
women said they were leaving to spend more time
with family. But the task force nonetheless decided
to survey women that P&G regretted losing.
The results were surprising. Of 50 women, only
two had dropped out of the workforce. They had
not left to be stay-at-home mothers. Instead, they Procter & Gamble
www.pg.com Situational attributions.
Explanations for behaviour based
on an actor’s external situation or
environment. Part Two Changing Perceptions and Keeping Women
at Procter & Gamble Co. went to other high-profile, high-stress jobs,
working more hou...
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- Spring '14
- Jerome Bruner