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Unformatted text preview: e the role of the perceiver’s experience
here) that enable her to make a crude categorization of the target. At this point, the
cue search becomes less open and more selective. The perceiver begins to search out
cues that confirm the categorization of the target. As this categorization becomes
stronger, the perceiver actively ignores or even distorts cues that violate initial perceptions. (See the left side of Exhibit 3.3.) This does not mean that an early categorization cannot be changed. It does mean, however, that it will take a good many
contradictory cues before one recategorizes the target, and that these cues will have
to overcome the expectations that have been developed.
Let us clarify your understanding of Bruner’s perceptual model with an example,
shown on the right side of Exhibit 3.3. Imagine that a woman who works as an engineer for a large aircraft company is trying to size up a newly hired co-worker. Since
he is an unfamiliar target, she will probably be especially open to any cues that Model Exampl...
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This document was uploaded on 03/27/2014.
- Spring '14