Unformatted text preview: g Argument For multinational organizations, the insight and cultural
sensitivity that members with roots in other countries bring
to the marketing effort should improve these efforts in
important ways. The same rationale applies to marketing
to subpopulations within domestic operations. 4. Creativity Argument Diversity of perspectives and less emphasis on conformity
to norms of the past (which characterize the modern
approach to management of diversity) should improve the
level of creativity. 5. Problem-Solving
Argument Heterogeneity in decision and problem solving groups
potentially produces better decisions through a wider
range of perspectives and more thorough critical analysis
of issues. 6. System Flexibility
Argument Source: Cox, T. H., & Blake, S. (1991,
August). Managing cultural diversity:
Implications for organizational competitiveness. Academy of
Management Executive, 47, 45–56. 1. Cost Argument An implication of the multicultural model for managing
diversity is that the system will become less determinant,
less standardized, and therefore more fluid.
The increased fluidity should create greater flexibility to
react to environm...
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This document was uploaded on 03/27/2014.
- Spring '14