Unformatted text preview: provided by the target. In these cases, a reduction in ambiguity might
not be accompanied by greater accuracy.
Ratings of the perceived
importance of race and
gender for promotion
opportunity in executive
Note: Table values are the percentages saying that race or gender was
important or very important. N =
number of cases. Source: Cox, T., Jr.
(1993). Cultural diversity in organizations: Theory, research, & practice.
San Francisco: Berrett-Koehler,
p. 119. Caucasian
(N = 123) Caucasian
(N = 76) Non-Caucasian Non-Caucasian
(N = 52)
(N = 17) Race 26 62 75 76 Gender 31 87 71 82 Chapter 3 Perception, Attribution, and Judgment of Others 71 The Situation
Every instance of perception occurs in some situational context, and this context can
affect what one perceives. The most important effect that the situation can have is
to add information about the target. Imagine a casual critical comment about your
performance from your boss the week before she is to decide whether or not you
will be promoted....
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- Spring '14
- Jerome Bruner