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Unformatted text preview: instance of perception involves a perceiver, a
target, and a situational context. The experience,
needs, and emotions of the perceiver affect perception, as does the ambiguity of the target.
2. Bruner’s model of the perceptual process suggests
that we are very receptive to cues provided by the
target and the situation when we encounter an unfamiliar target. However, as we discover familiar cues,
we quickly categorize the target and process other
cues in a selective manner to maintain a consistent
and constant picture of the target. When the target
is a person, this drive for constancy and consistency
is revealed in a number of specific perceptual biases,
including primacy, recency, implicit personality
theory, reliance on central traits, projection, and
stereotyping. Gender, age, race, and ethnic stereotypes are especially problematic for organizations.
3. Attribution is the process of assigning causes or
motives to people’s behaviour. The observer is often interested in determining whether...
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- Spring '14