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This raises an interesting question: If many stereotypes are inaccurate, why do
they persist?10 After all, reliance on inaccurate information to develop our perceptions would seem to be punishing in the long run. In fact, a couple of factors work
to reinforce inaccurate stereotypes. For one thing, even incorrect stereotypes help us
process information about others quickly and efficiently. Sometimes, it is easier for
the perceiver to rely on an inaccurate stereotype than it is to discover the true nature
of the target. The male manager who is required to recommend one of his 20
employees for a promotion might find it easier to automatically rule out promoting
a woman than to carefully evaluate all his employees, regardless of gender. Second,
inaccurate stereotypes are often reinforced by selective perception and the selective
application of language that was discussed above. The Hispanic worker who stereotypes all non-Hispanic managers as unfair might be on the lookout for behaviours to
confirm these stereotypes and fai...
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This document was uploaded on 03/27/2014.
- Spring '14